Privacy Policy

Privacy & Security

Privacy Policy

At , your privacy is a top priority. Please read our privacy policy details. We respect your privacy and are committed to maintaining and using this information responsibly. This privacy policy addresses the use and disclosure of information we collect about you from your use of our website, as well as information we collect directly from customers on the telephone, via the chat function online, and in our stores (the “Sites”) in accordance with applicable privacy laws including, where applicable, the General Data Protection Regulation (“GDPR”) and other UK and European data privacy laws and applicable US privacy laws (the “Privacy Laws”).

vineyard vines® collects customer information to improve your overall shopping experience with us. We collect your personal information to fulfill our contractual obligations, our statutory obligations and/or the legitimate interests of vineyard vines and for other purposes for which vineyard vines has a lawful basis under the Privacy Laws.

In addition, vineyard vines may, and only with your consent, process your personal information in order to communicate with you for marketing purposes. In this event, we may provide additional information that we believe may be of interest, including about offers, promotions, and news updates. You have the right to unsubscribe when you have provided consent to receive these communications by emailing email or by following the instructions in any such communication, e.g. by clicking on the link to unsubscribe.

By using the Sites, you signify your acceptance of the privacy policy as amended from time to time.

Below is a summary of the categories of personal information we collect, where we get it, why we collect it, and with whom we may share it:

CATEGORY OF PERSONAL INFORMATION	SOURCE OF INFORMATION	PURPOSE FOR COLLECTION	CATEGORIES OF RECIPIENTS
Identification and contact information: such as your name and surname, title, day and month of birth, location, User ID (e-mail address), password, postal address, email address, telephone numbers, or other contact details information you may provide to us when you register or update an account, sign up for email communications, participate in a contest, sweepstakes, promotion or survey, join our mailing list, request a catalog, shop online, or shop by telephone or in stores	From you (online and offline, such as in stores/in the course of using or processing online services or remote order/sales services, including chatting online with or otherwise contacting customer service)	To communicate with you about your orders or purchases, your account, a contest or sweepstakes you have entered, and your requests for information; to enable you to access our services; to provide customer support in response to your communications with us; to send you updates about new products and offers that may be of interest to you; to tailor your experience at our Sites, showing you content that we think you might be interested in.	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Information you provide about a third party: name, surname, address, and contact details of recipient for delivery of goods or services (such as sending a gift or virtual gift card), if different from yours	From you	To complete a particular transaction or fulfill a service.	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.)
Other voluntary information: any voluntary information you may provide us in the course of your interactions with us (such as by sending an e-mail through our Website and/or to the addresses indicated in our Website or by calling, e-mailing, texting, or chatting online with our customer service team and/or store staff or by responding to surveys or competitions)	From you	To handle your requests and to contact you when necessary or requested, including responding to your questions and comments and providing customer support; to improve our Sites, customer service, and user experience	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.)
Information automatically collected from your browser or interactions with our Sites: your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, your journey through our website including keystrokes typed (regardless of whether they are entered), movement of the mouse or pointer, timing of interactions with our site, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Sites, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Sites	From you; from our Sites or app technology’s interaction with your browser or devices when you choose to connect your e-mail account with our system	To improve our Sites, customer service, and user experience, products and services; offer products and services that may be of interest to you, customize the Site we present to you; to create a session replay that shows your visit to our site as you experience it; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and, in an aggregated non-specific format, for analytical and demographic purposes.	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Information automatically collected from your device and internet network: your internet service provider, your internet protocol or IP address domain names of the computers you use to visit our Sites, your operating system and browser used; and the type of handheld or mobile device used, such as laptop or smart phone, log files, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user’s operating system and computer environment, and/or device cookie settings and other device details, such as MAC address	From you and from our Sites or app technology’s interaction with your browser or devices and from service providers who support our fraud detection efforts	To improve our Sites, customer service, user experience, products and services; to create a session replay that shows your visit to our site; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and, in an aggregated non-specific format, for analytical and demographic purposes.	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Purchase and order information: billing address, shipping address, together with purchase details (products, color, size, quantity, price), methods of payment and/or any communications we have received about your order or purchase	From you or from a customer who places an order to be delivered to you	To complete a particular transaction or fulfill a service; to validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, to provide customer service, to maintain a record of the purchases you make, to service products you purchased from us, and to provide you offers that may be of interest to you or to assist with account credit or fraud decisioning	With vineyard vines group entities; with certain authorized third parties that process, fulfill, and ship orders; and with our credit partners
Payment card information:, such as name, card issuer and card type, credit or debit card number, expiration date, CVV code, billing addresses, and other financial information shared when making a purchase	From you	To complete a particular transaction or fulfill a service; to check that the right person is using the right card or account; to meet the requirements of the card brands or account issuers; to make sure we are paid for what you buy	Our card processor stores all credit card information. They conduct the credit card transactions using commercially reasonable security precautions, controls, policies, and procedures, consistent with generally accepted data processing standards in the financial services industry. We only store a record that the transaction took place and the amount you paid in connection with your account information.
Preference information, such as your account settings including preferred store, your wishlist, contact channel and types of services/offers that interest you	From you; from our Sites or app technology’s interaction with your browser or devices and cookies tracking the pages you visit	To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites; to personalize your experience; and to provide you with customized content	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Social media information: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location	From third parties, such as co-branded partners and websites (for example, on our Facebook pages)	For research, analytical and other business purposes; to enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites and to provide you with customized content	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Sensitive personal information: such as your driver’s license number, state identification card, precise geolocation (if you permit us to obtain your precise geolocation), your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account	From you (online and offline, such as in stores/in the course of using or processing online services or remote order/sales services, including chatting online with or otherwise contacting customer service)	To complete a particular transaction or fulfill a service; to check that the right person is using the right card or account. To provide offers that may be of interest to you, for analytical and demographic purposes, and to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users.	With vineyard vines group entities; with certain authorized third parties for the purpose of providing specialized services to vineyard vines (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you
Accident information: details about any accident or injury on our premises	From you and from witnesses	To get you the help you need; to assist emergency services; for insurance claims; to defend ourselves and prevent loss	With vineyard vines group entities; with law enforcement and other governmental authorities in accordance with applicable law; and with our professional advisors
Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents	From you, the police crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives	To protect you, other customers and our business against criminal activities and risks; to make sure we understand and can meet our legal obligations to you and others, and can defend ourselves; and if required by law, governmental request or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our website or the public	With vineyard vines group entities; with our service providers who help us with fraud protection and credit risk reduction; with law enforcement and other governmental authorities in accordance with applicable law

Personal information relating to you and your order history are only available to you if you provide the correct password that you create on . After providing your password, you can edit or delete your information at any time through the My Account page.

If you forget your password, you can select the “forgot your password?” link on the login screen and we will send you an email (to the email address that you used to register your account) including a link that will enable you to reset your password. We will not give passwords out over the phone or by email.

Your address book, located in the shipping addresses & contacts page, is your personal storage space. We do not use the names of the people in your address book to send email promotions or catalogs by mail.

Website visitors from outside of the United States

If you are visiting from a location outside of the United States, you will be connected through and to servers located within the United States (where data privacy laws are less stringent than in the European Union and some other jurisdictions). Some of the recipients of your personal information as specified above may be located in countries (including the United States) that do not provide a level of data protection equivalent to that set forth by the European Union and some other jurisdictions. vineyard vines will take appropriate steps to ensure that such recipients act in accordance with the Privacy Laws. If you choose to access or use the Sites, you consent to the transfer, use and disclosure of information in accordance with this privacy policy and subject to the Privacy Laws. All orders will be accepted and fully processed in and shipped from the United States and all information you provide will be securely maintained in our Web server and internal systems located within the United States.

Purchases made through our website that ship outside of the United States are made through Borderfree, Inc. (“Borderfree”), not vineyard vines. Personal information that you provide in connection with web orders that ship outside of the United States is provided to Borderfree, not vineyard vines, though Borderfree may share this information with us. You can view Borderfree’s privacy policy at for more information on their privacy practices.

Information we share

Any personal information you provide to us on the Sites when you register or update an account, participate in a contest, sweepstakes, promotion or survey, join our mailing list, request a catalog, shop online, shop by telephone or in our stores, or request information (i.e. name, address, email address, telephone number and credit card information) is maintained in private files on our secure Web server and our internal systems.

With your consent, we may occasionally share our postal and email lists, as well as your shopping history (but not your credit card information), with third parties whose products or services may be of interest to you and who have their own privacy policy in place. If at any time you do not want us to share your personal information with these third parties, you may opt-out by emailing us at email. Please include your name and postal address and write “do not share my information” in the subject line. You may also opt-out by writing to us at the address located at the end of this privacy policy and including your name, postal and email address. Residents of California, Colorado, Connecticut, Utah, and Virginia can review “Your California and Other State Privacy Rights” below for additional information on privacy rights granted by those states’ consumer privacy laws.

We also may share your information with unaffiliated third parties who provide services to vineyard vines such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, order fulfillment, etc. vineyard vines does not authorize any of these service providers to use or disclose customer information other than in connection with providing services to vineyard vines.

In the event of a sale or merger of vineyard vines our customer’s personal information may be shared with the merged or purchasing entity. You should also be aware that we may disclose specific information about you if required to do so by law, governmental request or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our website or the public.

We may share personal information with other group entities for any of the purposes set out above. Our group entities, in turn, are not permitted to share personal information with other non-affiliated entities, except as described herein or otherwise permitted by the Privacy Laws or other applicable laws.

Where personal information is processed by third parties outside the UK and EEA, we will ensure appropriate safeguards are in place to adequately protect it, as required by applicable law.

Notice Of Financial Incentive

We may offer our customers limited-time promotions and opportunities to participate in surveys. In exchange for participating in our promotions or surveys, and providing us with your personal information, we may offer you financial incentives and/or price or service differences such as a bonus card, discount or a coupon. We may collect personal information such as your name, email address, preferences, experiences, and engagement with vineyard vines (“Customer Data”). You can terminate participation at any time as explained in the applicable promotion or survey terms. We estimate that the value of the Customer Data is the value of the benefit we offer to you in connection with the promotion or survey, which is reasonably related to the costs associated with offering such benefit

Links to other sites

To enhance your shopping experience, the Sites may have links to other sites. Those Web sites will have their own policies on privacy that you may wish to review. vineyard vines has no responsibility for these linked Web sites.

Cookies

We use cookies to recognize you and your preferences to make shopping easier and provide you with a customized experience on our website. Cookies are bits of information that we automatically store on your computer if your computer accepts cookies. vineyard vines places a unique user ID number on your cookie which allows us to access information that will improve your shopping experience – such as holding items in your shopping bag, accessing your address book, or providing you with customized pages based on your past viewing or purchasing preferences. We also use cookies to track traffic to different parts of the website in order to make improvements and optimize your shopping experience, as well as for remarketing purposes to serve you with internet advertisements (as more fully discussed in the Advertising section below).

We use marketing technologies to help us maintain and analyze our data and allow us to market more efficiently. They may use cookies or web beacons to collect information about you, in connection with providing you information via email, Internet ads or direct mail about products and services that might be of interest to you.

If you do not wish to have a cookie on your system, you can set your browser preferences to refuse them. In order to disable cookies, please consult your browser’s help section for instructions.
vineyard vines also uses cookies to collect information about “abandoned” shopping carts. A cart is considered abandoned after one hour of inactivity/lack of purchase. Once the cart is abandoned, vineyard vines will send an SMS message reminder about your cart if you have opted in to receive mobile messages. For more information about our mobile messaging program, please see our Mobile Messaging FAQs.

Advertising

We participate in interest-based or behavioral advertising. This means that you may receive communications, special promotions, and see advertising on the Sites or other websites tailored to how you browse or shop at our stores, on the Sites or other websites. You may also see advertising for Vineyard Vines on other advertising on other websites based on your particular interests and online activity on the Sites or other websites. You have the choice to tell us not to collect and use this information. Learn more about this kind of advertising and how you can opt out by clicking here

vineyard vines may use Adobe and the third-party cookie DoubleClick to optimize our Sites based on the traffic we receive and assist with marketing. To learn more about Adobe, including options for opting out and/or managing the ads you may see online please visit:

Changing email or catalog preferences

If you give us your email address either on the footer of our website or when you register, or order, we will send you emails about promotions. To remove yourself from our email list you may click on the unsubscribe link at the bottom of any of our emails and follow the instructions to opt out of future email communications. When you supply your postal address either when requesting a free catalog or placing an order, you will receive the vineyard vines catalog by mail. If you choose to give us your telephone number on the order form, it is for the purpose of contacting you regarding your order. We will not call you regarding promotions. If you do not want a vineyard vines catalog, please send us an email to email with the following:

The phrase “no catalog” in the subject line
Your name and your complete mailing address

Updating email or postal addresses

You can edit your email address or edit/delete your postal address at anytime through the My Account Page.

Privacy for children

vineyard vines® is concerned about the privacy of young children and we do not knowingly collect any personal information from a child under 13 (or such higher age as required by applicable law). vineyard vines® does not sell products for purchase by children, and all children’s products we sell are for purchase by adults only. If vineyard vines learns that a child under the age of 13 (or such higher age as required by applicable law) has submitted personally identifiable information online without parental consent, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13 (or such higher age as required by applicable law), please contact us at email or by calling. We do not have actual knowledge about selling or sharing personal information of consumers under the age of 16.

Security

The security of your information is very important to us. We use industry-standard security techniques to help protect against the loss, misuse or alteration of information collected from you at the Sites. When you access your account information or transmit personally identifiable data to the Sites, that information is stored on servers that the Sites have attempted to secure from unauthorized access or intrusion. We use the 256-bit Secure Socket Layer (SSL) technology to protect the security of your online order information. SSL technology encrypts your order information to protect it from being decoded by anyone other than vineyard vines®

Once you land on any page of our website, your computer will begin communicating with our server in secure mode. You can tell that you are in secure mode by the following:

The “http” in the web address will be replaced by “https”
You will see padlock depending on the browser (Microsoft Internet Explorer, Chrome, Safari.)
Only browsers that use the 256-bit Secure Socket Layer technology are able to order through the Vineyard Vines web site. If your browser does not support SSL, you can update your browser.

While we implement these and other security measures on this site, please note that 100% security is not always possible.

Your California and other state privacy rights

If you are a resident of California or Virginia (starting Jan. 1, 2023), Colorado or Connecticut (starting July 1, 2023), or Utah (starting Dec. 31, 2023), the law in those states provides you with the following rights with respect to your personal information:

Your California Privacy Rights

The right to know what personal information we have collected, used, disclosed, and sold about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom vineyard vines discloses personal information, and the specific pieces of personal information vineyard vines has collected about you
The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing
The right to request that we delete any personal information we have collected about you.
The right to opt-out of the selling or sharing of your personal information, which you can exercise through the available on our website or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.
The right to limit the use of your sensitive personal information, which you can exercise through the available on our website.

To submit any of the above requests, you may or use the available on our website.. You may also designate an authorized agent to make a request on your behalf on our website through our . When you exercise these rights and submit a request to us, we will verify your identity by asking you to provide us with additional information such as your email address, order numbers of previous orders of our products and services, or the last four digits of a credit or debit card used to make a purchase. We also may use a third -party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under California’s consumer privacy law. Please note that we are only required to honor requests to know twice in a 12-month period.

We do not discriminate against California residents who exercise any of their rights described in our Privacy Policy. Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

In addition, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, vineyard vines has not sold any personal information about its customers. For the 12-month period prior to the date of this Privacy Policy, vineyard vines has only shared personal information about its customers as described above. vineyard vines does not use or disclose sensitive personal information, as defined in applicable laws, for any purposes other than those permitted by applicable law.

This Privacy Policy describes how we may share your information for marketing purposes, as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us through the on our website.

Your Virginia (starting Jan. 1, 2023), Colorado (starting July 1, 2023), and Connecticut (starting July 1, 2023) Privacy Rights

The right to confirm whether we process your personal information and access your personal information.
The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing.
The right to delete personal information we have obtained about you.
The right to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, and/or profiling in furtherance of decisions that produce legal or similarly significant effects.
The right to obtain a copy of personal information we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
If we deny your request, the right to appeal our decision.

To submit any of the above requests, you may call us at or use the available on our website. When you exercise these rights and submit a request to us, we will verify your identity by asking you to log in to your account if you have one with us. Or if you do not, we may ask for your email address. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under your state’s consumer privacy law.

The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products or services.

To appeal a decision we have made regarding your request, you may call us at or use the available on our website. We will respond to appeals from Virginia and Connecticut residents within 60 days. We will respond to appeals from Colorado residents within 45 days.

Data Retention

vineyard vines will retain your personal information only for as long as is reasonably necessary to achieve the purposes for which it is collected. Thereafter, we will delete (or otherwise erase, de-identify or pseudonymise or equivalent) any such personal data except as required or permitted by applicable law or regulation. We will retain your personal data for as long as needed or permitted in light of the purposes for which it was obtained. The criteria used to determine our retention periods include: (a) the length of time we have an ongoing relationship with our Customers and provide services, (b) whether there is a legal obligation to which we are subject, and (c) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

Policy Changes & Questions

vineyard vines may update our privacy policy from time to time and use of the information we collect now is subject to the privacy policy in effect at the time of use. Whenever we make a change, we will post the updated policy at this site and we encourage you to check our policy periodically. By using our website following the posting of a change in the privacy policy, you consent to the updated policy. If you have any questions or concerns regarding our privacy policy, please contact us:

Email: email
Phone
Fax
Mail